![]() “This is a very exciting time for Supergoop!” said Supergoop! President, Amanda Baldwin. ![]() The brand recently launched a giving program called Ounce by Ounce™ in which it is providing complimentary sunscreen in pre-K, kindergarten and first classrooms across the country- many are unaware that Holly’s first business plan was to have her product available in schools, so it is truly a mission come full circle. Holly and her team recognize that traditional sunscreen is the farthest thing from “feels good” and therefore strive to create products women and their families want to use – that are lightweight and easy to apply and backed by the latest innovations in UV protection and beauty trends. “I have known Kevin Murphy and the Encore team since the very early days of Supergoop!, and I am looking forward to their support as we continue our journey of changing the way the world thinks about sunscreen”. “We are thrilled to partner with Encore to help us take Supergoop! to where no SPF has gone before” said Supergoop! Founder and CEO, Holly Thaggard, an industry pioneer who has earned numerous distinctions and accolades for product and brand innovation. Supergoop!’s new executive team and breakthrough product innovation position the brand as the disruptive leader in the rapidly evolving suncare category. The brand has always been a favorite of consumers, retailers and the press, and is poised for its next steps as consumers increasingly understand and embrace SPF as the #1 most important thing they can do for their skin’s appearance and health. Day™ and delivers on that mission with its innovative, feel good, clean ingredient formulas that fit seamlessly into the daily routines of women, men and children of all ages. Positive Coaching Alliance, San Francisco, CA- A coach and participant in PCA which provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids.Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer companies, is pleased to announce it has made a significant minority equity investment in the prestige lifestyle sun protection brand Supergoop!įounded by Holly Thaggard, Supergoop! was created to educate and inspire the world to wear SPF Every. Scholarship and Financial assistance to over 70+ need-based students for high school and college tuition expenses. ![]() Tony spends his time outside of Encore with his family, participating in Ironman Triathlons and supporting several educational, social impact, and children sports development charities including: Moreau Catholic High School, Hayward, CA. He graduated from the University of California at Berkeley in 1987 with a Bachelor of Arts in Political Economy of Industrial Societies and a Minor in Business Administration. Avila is a member of the Urban Land Institute and sits on the Community Development Council. Avila has personally invested in numerous real estate projects in California since 1981. Avila is also the founder and Chief Executive Officer of Builder Advisor Group, a boutique investment banking firm that advises residential real estate and land development companies on financial transactions including capital raising, debt restructuring, and mergers and acquisitions. Avila has overseen the acquisition and realization of twenty-five residential real estate projects on the West Coast. He leads the investments and guides the strategic vision across the entire firm with a specific focus on California projects. Tony Avila is a co-founder and Managing Principal of Encore Capital Management.
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